Deprecated: Array and string offset access syntax with curly braces is deprecated in /usr/www/users/equitqpntk/wp-includes/script-loader.php on line 757 Deprecated: Array and string offset access syntax with curly braces is deprecated in /usr/www/users/equitqpntk/wp-includes/script-loader.php on line 757 Deprecated: Array and string offset access syntax with curly braces is deprecated in /usr/www/users/equitqpntk/wp-includes/script-loader.php on line 758 Deprecated: Array and string offset access syntax with curly braces is deprecated in /usr/www/users/equitqpntk/wp-includes/script-loader.php on line 758 Warning: Cannot modify header information - headers already sent by (output started at /usr/www/users/equitqpntk/wp-includes/script-loader.php:757) in /usr/www/users/equitqpntk/wp-content/plugins/wp-fastest-cache/inc/cache.php on line 373 Equity Alliance https://equityalliancevc.com Financial Marketing and Investor Relations Tue, 04 Aug 2020 05:18:25 +0000 en-US hourly 1 https://wordpress.org/?v=5.2.7 https://equityalliancevc.com/wp-content/uploads/2019/06/cropped-1-1-32x32.png Equity Alliance https://equityalliancevc.com 32 32 The biodegradable business: Why you don’t need smaller feet to reduce your carbon footprint https://equityalliancevc.com/the-biodegradable-business-why-you-dont-need-smaller-feet-to-reduce-your-carbon-footprint/?utm_source=rss&utm_medium=rss&utm_campaign=the-biodegradable-business-why-you-dont-need-smaller-feet-to-reduce-your-carbon-footprint Tue, 04 Aug 2020 05:18:23 +0000 https://equityalliancevc.com/?p=2104 In 2019, Greta Thunberg became the youngest person to ever be named Time Magazine’s person of the year. An announcement that shook the world.  As a plastic producing, purchasing or retailing company, this probably shook you more than the rest. Maybe it even inspired you. Either way, it was less about Greta, and more about the fact that caring…

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In 2019, Greta Thunberg became the youngest person to ever be named Time Magazine’s person of the year. An announcement that shook the world. 

As a plastic producing, purchasing or retailing company, this probably shook you more than the rest. Maybe it even inspired you. Either way, it was less about Greta, and more about the fact that caring for the environment is making headlines. It’s become popular! 

This means that ordinary people, just like your customers, choose to support companies with a smaller carbon footprint. As for everyone else, well, they fall victim to negative publicity – something easily achieved through today’s social media frenzy. This is a risk you can’t afford to take. 

So, what should you do? Make your ‘foot’ smaller by discontinuing plastic-related product lines? Sure, your footprint will be reduced, but so will your revenue. Little help that is if it puts you out of business. 

Maybe you should swap plastic for alternatives, like cotton? Wait, didn’t you recently read that cotton production uses far more energy, and releases far more carbon dioxide emissions, than plastic? There goes that idea. 

There is something you can do, though. A pioneering solution that many of the biggest companies around the world are embracing with wide-open arms. It’s called biodegradable plastic. 

What is biodegradable plastic, anyway?

Let’s start at the beginning, with regular plastics. Plastic is made up of carbon chains called polymers. The microorganisms that live in landfills feed off carbon and break it down into tiny bits. The problem with regular plastic is that the polymers are too long and hard for microorganisms to break down. So, our landfills pile up, and up, and up!

This is where Biodegradable Future’s organic additives come in. Their additives cause plastics to biodegrade through a series of biological processes in a landfill disposal environment. Whereas regular plastics can take up to 1000 years to break down, biodegradable plastics are broken down at a comparatively rapid rate. 

Why your brand depends on it

Ask me how biodegradable plastics will benefit your business, and I’ll ask you how much time you have. I could talk for hours about the positive impact on your brand appeal alone. 

You see, 70% of consumers between the ages of 15 and 20 want to buy goods from companies committed to sustainability. These consumers are your future, and you need to get their attention early on. 

This is probably why Nestlé launched their very own Institute of Packaging Sciences to explore the potential of biodegradable materials and systems. It’s also why Unilever announced its commitment to ensuring all of its plastic packaging is reusable, recyclable or compostable by 2025. 

This is a bandwagon you need to jump on. 

By leveraging biodegradable plastics, you’re making a statement that your company cares for the environment. More than that, you’re giving your customers a product they don’t need to feel guilty about. Every time they chuck it in the bin, they can rest assured that it’s going to break down into a natural humus that takes little to no space in a landfill. 

If you’re interested in learning more about our additives, and how they could lower your company’s global footprint, get in touch with Dean Lynch at ceo@equityalliancevc.com.

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Our planet is drowning in plastic, and there’s more than one thing to do about it https://equityalliancevc.com/our-planet-is-drowning-in-plastic-and-theres-more-than-one-thing-to-do-about-it/?utm_source=rss&utm_medium=rss&utm_campaign=our-planet-is-drowning-in-plastic-and-theres-more-than-one-thing-to-do-about-it Sat, 11 Jul 2020 11:07:50 +0000 https://equityalliancevc.com/?p=1985 The Earth is 71% water, you’ve probably heard that before. What you might not know is that, today, 6.9 km3 of our planet is plastic. That’s a scary-as-hell statistic, and it’s also sure-as-hell not what Mother Nature intended.  It’s the reason over 100 million marine animals die every year from swallowing chip packets and sticking their cute little…

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The Earth is 71% water, you’ve probably heard that before. What you might not know is that, today, 6.9 km3 of our planet is plastic. That’s a scary-as-hell statistic, and it’s also sure-as-hell not what Mother Nature intended. 

It’s the reason over 100 million marine animals die every year from swallowing chip packets and sticking their cute little heads into empty bottles. It’s also why 8 out of 10 human babies, and almost all adults, have traces of plastic additives in their bodies. Yikes!

So, what to do, what to do? There’s an answer, but it’s not simple. It’s multifaceted, and requires the forward-thinking, conscious behaviour of a united human race (companies included!). Let’s break it down (pun intended). 

1. Stop using plastic for the things we can

If you ask most people, “stop using plastic” is the obvious solution. Get rid of the demand for plastic, and there won’t be any reason to make plastic, so the world is saved. Right? Well… not exactly. 

You see, plastic will probably always be a necessary material for certain products. Truthfully, plastic is sometimes the more eco-friendly solution! Take plastic shopper bags, for example. A reusable cotton bag requires so much more energy and carbon dioxide emissions to produce, that it has to be used 7100 times before it would have a lower impact on the environment than a plastic bag. 

Then, of course, there’s the plastic that already exists. There’s a lot of it, 335 million tons to be precise, and it needs to go somewhere. One option is to recycle and upcycle, but that’s really just delaying the process. After all, every plastic eventually ends up in the same smelly place – the landfill. 

Now, don’t get me wrong. We should try to stop plastic production with vehement determination. Slowing down the increase of plastics on Earth will have long term benefits for the planet. Still, we need to do MORE. Enter, biodegradable plastics!

2. Start using biodegradable plastic for the rest

The Industrial Revolution might have created a serious plastic problem, but we’ve also been getting smarter and more innovative as a human race. The proof? A ground-breaking plastic additive that causes plastics to biodegrade more quickly in a landfill disposal environment.

The science is actually quite simple. 

Microorganisms that live in landfills feed off carbon and break it down into tiny bits, but the carbon in plastic exists in chains called polymers. These are too long and hard for microorganisms to break down. So, Biodegradable Future’s organic additives change the DNA of regular plastic to make it more easily broken down when it comes into contact with microbes. 

This means that plastic in landfills is broken down at an accelerated rate. The bonus is that this additive doesn’t weaken the strength of the plastic, it’s cost-effective and easy to implement, and it’s EU and FDA compliant. 

3. Recycle and upcycle like your life depends on it (spoiler alert: it does!)

The importance of recycling has been understood and embraced by people for years. It’s the process of converting waste into materials that can be reused to make a new product. More recent, though, is the popular practice of upcycling. This is when discarded products (like fabric samples) are used to create products of higher value (like slippers). 

Sadly, only 10% of all plastic produced has actually been recycled. Still, even if this was 100%, recycling and upcycling are not a complete solution to plastic waste. They keep plastics out of the landfills for a while, but only for a while. Eventually, the final product ends up in a bin, and that bin is dumped in a landfill, and then what? 

Well, the pile grows bigger, smellier and more toxic, because plastics take up to 1000 years to decompose! Unless, of course, they’re made with Biodegradable Future’s organic additives!

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Plastic: Can’t live without it, can reinvent it! https://equityalliancevc.com/plastic-cant-live-without-it-can-reinvent-it/?utm_source=rss&utm_medium=rss&utm_campaign=plastic-cant-live-without-it-can-reinvent-it Sun, 05 Jul 2020 17:42:22 +0000 https://equityalliancevc.com/?p=1976 The year 1907 was a time for celebration. Clever humans had invented a material that was more malleable than metal, more durable than wood and more cost-effective than glass. It was magic, and they called it… plastic.  Soon, plastic could be found at Tupperware parties, bottling factories and in just about every household in the…

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The year 1907 was a time for celebration. Clever humans had invented a material that was more malleable than metal, more durable than wood and more cost-effective than glass. It was magic, and they called it… plastic. 

Soon, plastic could be found at Tupperware parties, bottling factories and in just about every household in the world. Moms were sending their kids to school with plastic lunch boxes, wives were taking groceries home in plastic shopping bags, and stores were ordering trolleys made of, you guessed it, plastic!

Since then, we’ve managed to produce a whopping 6.3 billion tons of plastic, and we’ve only recently stopped to realise the problem. We’ve filled our planet with one of the least biodegradable materials that has ever existed, and forgot to devise a plan for getting rid of it! Perhaps we’re not as smart as we thought back in 1907, huh?

Fast forward to 2020. Plastic waste has left us with rapidly rising landfills, polluted rivers and oceans, dying wildlife, and struggling tourism industries. In fact, it’s estimated that 8 million tons of plastic leak into the ocean every year. 

If we didn’t have a plan before, we need one now. As in right now! This plan needs to go where other waste disposal solutions have never gone before. It needs to be innovative, pioneering, down right GENIUS! 

You see, plastic is extremely tricky to destroy. We tried burning it, but that just gave off toxic chemicals like dioxins. We tried recycling it, but that’s just a way of delaying its eventual trip to the landfills, which means passing the problem on to our youth. 

People like Greta Thunberg will tell us to stop producing plastic altogether. She’s not wrong, but it’s more complicated than that. What do we do with the 6.3 billion tons that we’ve already created? What about the alternatives, which can actually be more environmentally damaging? 

For example, without plastic containers, the amount of food waste globally could have devastating effects on our planet. Nearly a quarter of our water supply is wasted in the form of uneaten food, and rotting food is a serious source of methane gas. If you don’t already know, this is a greenhouse gas with 21 times the global warming potential of carbon dioxide. You see the problem, don’t you?

Then there are products that still need plastic, because we haven’t found a more organic solution yet. Take feminine hygiene products, for example. The vast majority of pads and tampons are made, at least in part, of plastic. They can’t be recycled for sanitary reasons, and we haven’t yet found an alternative that aligns with cultural norms for female hygiene. 

What we’re trying to say is this. No matter how many magic lamps we rub, plastic production isn’t going to come to a standstill overnight. The phasing out of this troublesome material is going to be slow and complicated, and we need to do something while we wait. That ‘something’ is biodegradable plastic.

These are plastics that biodegrade through a series of biological processes in a landfill disposal environment. While regular plastics can take up to 1000 years to break down, biodegradable plastics are broken down at a comparatively rapid rate. Here’s how it works. 

The microorganisms that live in landfills feed off carbon and break it down into tiny bits. The problem is that the carbon in plastic exists in chains called polymers, and these are too long and hard for microorganisms to break down. Biodegradable Future’s organic additive changes the DNA of regular plastic so that microbes in landfills, oceans and soil can consume it more easily.

Biodegradable plastics can be just useful as regular plastics, too. They maintain their strength, they’re affordable, and the additive can be applied to the vast majority of plastic products. They can be foamed into packing materials, injection-moulded in modified conventional machines, and co-injected with other plastic materials like LDPE, PP, and HDPE.

Obviously, biodegradable plastics are just one piece of the ‘Save Our Planet’ puzzle. We still need to recycle, we still need to look for plastic alternatives that can be manufactured with minimal environmental impact, and we definitely still need to make an effort to safeguard our oceans from pollution. 

Still, Biodegradable Future’s organic additives are an attractive solution to a problem that is now a matter of urgency.

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Growing Your Portfolio https://equityalliancevc.com/new-investment-opportunities-2/?utm_source=rss&utm_medium=rss&utm_campaign=new-investment-opportunities-2 Mon, 30 Sep 2019 15:15:27 +0000 https://equityalliancevc.com/?p=1831 We don’t endorse just anyone at Equity Alliance International. We only work with vetted businesses that show great promise of growth. When we do find those rare industry unicorns with unlimited potential, we make sure to speak up and make investment in them easy and accessible. We have found a number of companies that are…

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We don’t endorse just anyone at Equity Alliance International. We only work with vetted businesses that show great promise of growth.

When we do find those rare industry unicorns with unlimited potential, we make sure to speak up and make investment in them easy and accessible. We have found a number of companies that are ready to take their business to the next level on securing enough capital to go public or merge into an existing public company.



Here’s a brief overview of some of these promising private companies that are looking for funding:

1 Biodegradable PET Bottles: Producing sustainable bottles and packaging to slow down our environmental footprint.

2 CBD Oil Production: Local and legal cannabis oil production, which already has market interest.

3 Functional Beverages: Fresh Dose of Vitamins stored in the cap and activated on consumption. Sugar Free, Preservative Free, Natural Colourants, Very low calories and Biodegradable containers. First interactive and fun drink to open since champagne. REAL Vitamin water.


For more details about each of our projects, visit https://equityalliancevc.com/equity-alliance-projects/ or email ceo@equityalliancevc.com

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New Investment Opportunities https://equityalliancevc.com/new-investment-opportunities/?utm_source=rss&utm_medium=rss&utm_campaign=new-investment-opportunities Mon, 23 Sep 2019 04:19:34 +0000 https://equityalliancevc.com/?p=1819 Looking for a cutting edge company to acquire or take public? Equity Alliance International has an exciting opportunity for Public Companies  looking for new startup projects to add to their portfolio. We have vetted a number of new businesses that are ready to go to market, or are preparing to enter the next phase of…

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Looking for a cutting edge company to acquire or take public?

Equity Alliance International has an exciting opportunity for Public Companies  looking for new startup projects to add to their portfolio. We have vetted a number of new businesses that are ready to go to market, or are preparing to enter the next phase of their business growth through capital investment.



A brief overview of some of these promising projects:

1 Biodegradable PET Bottles: Producing sustainable bottles and packaging to slow down our environmental footprint.

2 CBD Oil Production: Local and legal cannabis oil production, which already has market interest.

3 Functional Beverages: Fresh Dose of Vitamins stored in the cap and activated on consumption. Sugar Free, Preservative Free, Natural Colourants, Very low calories and Biodegradable containers. First interactive and fun drink to open since champagne. REAL Vitamin water.


For more details about each of our projects, visit https://equityalliancevc.com/equity-alliance-projects/ or email ceo@equityalliancevc.com

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Going Global: Taking Your Company International https://equityalliancevc.com/going-global-taking-your-company-international/?utm_source=rss&utm_medium=rss&utm_campaign=going-global-taking-your-company-international https://equityalliancevc.com/going-global-taking-your-company-international/#respond Wed, 15 May 2019 11:11:38 +0000 http://equityalliancevc.com/?p=1451 Are you dreaming about international expansion? After establishing a business within your local market, the next step for you may be to branch out internationally. Becoming an international brand is a massive accomplishment for any business, but the path that leads you to realizing this goal is a long and treacherous journey. For any business…

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Are you dreaming about international expansion?


After establishing a business within your local market, the next step for you may be to branch out internationally. Becoming an international brand is a massive accomplishment for any business, but the path that leads you to realizing this goal is a long and treacherous journey.


For any business wanting to grow internationally, here are a few important considerations necessary before you take the plunge.


1 DO YOUR RESEARCH


Before taking your business abroad, do research into the market, to determine whether there is enough interest in your product or service. Know whether you will help solve an existing problem, and make sure you know who the other game players are.


Moving into a saturated market would be expansion suicide. However, if you are determined to enter into a competitive space, make sure you are able to position your brand differently, and able to fulfill a need that your competition isn’t.


Other questions you should be asking in your research phase are:

– Will your current unique selling proposition need to be adapted for a foreign market?

– How will your new market be different to your current one?

– Are there cultural differences that may affect the adoption of your product?

– What business practices are different in your new market?  

– What will your supply chain look like?


2 FIND AN INTERNATIONAL DISTRIBUTOR


While handling development, sales, marketing and distribution channels may be easy to control for your local business, it takes a lot of effort, time and resources to replicate the same model abroad.


However, if you can find an international distributor, you need only concern yourself with selling them your products, and they can handle re-sale throughout their domestic market.


Finding a foreign distributor can also be as simple as looking around your home city. International business consultants can provide valuable help in your search for a foreign distributor, as many may have connections they have worked with in the past.


3 BUILD YOUR FOREIGN RELATIONSHIPS


On the subject of international distributors, make sure you nurture relationships by meeting with your international team periodically. This is a key ingredient for many international ventures, which means travel will become part of your new work life.


There are some social cues that do not translate well over email and phone, meaning meeting with your international distributors on occasion is an effective way to build and maintain favourable relationships. This may also open doors for other networking opportunities in your new market.


4 PLAN FOR PLAN B FROM THE START


Once you have gone international, you’ll soon realise that running an international company is not without its complications. With more parties involved in your supply chain, reliability of service and product delivery is often dependent on  others.


If one of these parties runs into trouble – for example, a shipping partner proves to be incompetent – make sure you have a secondary plan to prevent delays. Taking a business international requires planning for all possible contingencies, and having solutions in place before you encounter an issue.


5 GET LISTED IN YOUR NEW MARKET


If your company is listed in your local market, consider dual listing within your new borders. Not only does this build your credibility as an international business, but it helps with the growth of your brand in the new foreign market.


There are a number of financial marketing firms that assist in dual listing stocks, while also helping you find investors through targeted awareness campaigns.


With over 15 years experience in investor acquisition, Equity Alliance International now offers North American listed companies the opportunity to gain exposure to European markets, specifically in Germany, which is home to one of the largest stock exchanges in the world.


If you are on the brink of international expansion, get in touch with Equity Alliance today.

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Comprehensive Guide to Investor Relations https://equityalliancevc.com/comprehensive-guide-to-investor-relations/?utm_source=rss&utm_medium=rss&utm_campaign=comprehensive-guide-to-investor-relations https://equityalliancevc.com/comprehensive-guide-to-investor-relations/#respond Sat, 27 Apr 2019 11:07:10 +0000 http://equityalliancevc.com/?p=1447 Investor Relations refers to the combined efforts of finance, communication and marketing, to effectively control the flow of information between a public company, its investors, and its stakeholders. Investors play an important role in the success and growth of a company. And therefore, it’s very important for companies to maintain strong and transparent relationships with…

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Investor Relations refers to the combined efforts of finance, communication and marketing, to effectively control the flow of information between a public company, its investors, and its stakeholders.


Investors play an important role in the success and growth of a company. And therefore, it’s very important for companies to maintain strong and transparent relationships with their investor community.


This is where the role of investor relations takes full effect. Typically, companies can choose whether they want to bring investor relations in-house, or outsource this function to a team of professionals.


The role of investor relations usually incorporates the coordination of shareholder meetings and press conferences, releasing financial statements, holding financial analyst briefings, publishing reports, and speaking to the public in the face of a financial crisis.


THE GOALS OF INVESTOR RELATIONS


  • Providing financial information to a company’s investors
  • Keeping up to date with the rules of securities commissions and stock exchanges
  • Presenting investor feedback to a company’s board of directors and top management
  • Providing non-financial data to support company valuations
  • Handling the media and the public in the face of a financial crisis
  • Enabling the company to achieve the optimum share price that reflects the fundamental value of the company

INVESTOR RELATIONS AS A PORTAL


Investor relations acts as a portal through which investors and company executives communicate. However, anyone who is interested in, or requests, financial information from a company will be pointed in the direction of the investor relations professional. This helps free up the load of C-suite executives, who can focus on seeing to the running and growth of the business.


In addition, investor relations professionals are seen as financial translators. They know the language that investors speak, and they know the figures that mean the most.


Being the gateway to the investor world, they ensure the company is being portrayed correctly, and are able to relay outsider perceptions to the company’s executive committee.


THE NEED FOR INVESTOR RELATIONS


After the Sarbanes-Oxley Act passed in 2002, it became imperative that all publicly traded companies started meeting increased reporting requirements. This created a higher demand for investor relations, either in house or outsourced to a professional firm, who would be dedicated to reporting compliance, and to accurate dissemination of financial information.


Since 2002, there seems to have been a consistent and evolving push for companies to remain more transparent and honest with their investor community.


BENEFITS OF INVESTOR RELATIONS


The benefits of a professional and experienced investor relations team is as follows:

  • Maintaining a content, loyal investor and shareholder community
  • Enhancing and improving value offered to shareholders
  • Building a strong reputation, and credibility, with the investor community
  • Freeing up time for C-suite employees to focus on business growth
  • Handling communication with the public sector in the event of a crisis

Do you need the services of an experienced and qualified investor relations firm?


Equity Alliance International helps tell your story to investors who want to hear it. Not only do we help create an awareness and understanding of your company among the investor community, we also help companies gain access to capital and achieve liquidity in, and fair valuation for, their shares.


Want to learn more about our services? Get in touch with our team today.  

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Dual Listing: What’s In It For Me? https://equityalliancevc.com/dual-listing-whats-in-it-for-me/?utm_source=rss&utm_medium=rss&utm_campaign=dual-listing-whats-in-it-for-me https://equityalliancevc.com/dual-listing-whats-in-it-for-me/#respond Mon, 15 Apr 2019 11:00:47 +0000 http://equityalliancevc.com/?p=1431 Dual listing refers to a company that decides that decides to list its shares on an exchange other than where it has its primary listing, normally this is to raise liquidity or increase visibility abroad.  Lower cost of capital, an expanded global shareholder base, greater liquidity, prestige and publicity are just some of the drivers…

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Dual listing refers to a company that decides that decides to list its shares on an exchange other than where it has its primary listing, normally this is to raise liquidity or increase visibility abroad. 


Lower cost of capital, an expanded global shareholder base, greater liquidity, prestige and publicity are just some of the drivers behind a company’s decision to list their shares abroad. In addition, the aforementioned benefits surpass liabilities, taxes and various trading frictions and reconciliation of financial statements with home and foreign standards.  


THE ADVANTAGES OF BEING DUAL-LISTED


The reason for pursuing or maintaining a dual listing vary from company to company and are generally dependent on a multitude of factors specific to each. However, at a ‘high level’ the main advantages and challenges include what is to follow.


Advantages include the following:


  • Access to a larger pool of investors (depending on your secondary listing, these could be local or international)
  • Increased liquidity, which is derived from operating in more than a single stock market (two listings doubles your company’s exposure)
  • Much greater access to capital, which, depending on your secondary listing, could be in larger markets, particularly Europe or North America
  • The potential to increase your opportunities for mergers and acquisitions due to broader exposure
  • The ability to break through in to different markets at strategic times of your company’s growth and expansion, depending on macroeconomic conditions.
  • More relevant peer and/or comparative market
  • A higher or improved public profile

THE CHALLENGES OF BEING DUAL LISTED


While the advantages of dual listing your stock far outweigh the disadvantages, there are still certain challenges that your company will face when going down this route. 


Challenges include the following:


  • The initial costs that will be associated with your secondary listing (make sure you are aware of all of the cost implications)
  • Ongoing costs associated with maintaining your dual listing
  • Increased demands on your management team, such as committing time for more marketing, management etc.
  • Practicalities of cross-marketing releases due to different time zones
  • A potential increase in liability brought about by having to abide by another nations regulatory requirements
  • Potential requirement for additional employees in the form of investment advisers and overseas-based directors

Each of these advantages and challenges will need careful consideration on your part. However, the ongoing successful of your secondary listing can be assisted through the implementation of a proactive investor relations team. 


At Equity Alliance, we offer one of the best ways to gain international capital exposure. Dual listing is the process of listing a publicly traded company on one or more stock exchanges, and we offer companies the opportunity to list on one of the biggest in Europe, the Frankfurt Stock Exchange.


The Frankfurt Stock Exchange is the largest stock exchange in Germany, the third largest in Europe, and tenth largest in the world. With a market cap of US$ 1,776 billion, being listed provides companies with an excellent opportunity to international exposure. With our assistance, listing a company is a quick and hassle-free process, at a fee of 7000 EUR.


Want to learn more about this dual listing service? Contact Equity Alliance today.

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Venture Capital For Raising Business Capital https://equityalliancevc.com/venture-capital-for-raising-business-capital/?utm_source=rss&utm_medium=rss&utm_campaign=venture-capital-for-raising-business-capital Mon, 08 Apr 2019 12:39:09 +0000 https://equityalliancevc.com/?p=2011 Venture Capital funding is one of the most popular and attractive investment options for businesses hoping to raise capital – and for entrepreneurs looking to scale quickly, it is definitely a faster and more lucrative option. But, what is venture capital funding? And what does a venture capital firm offer besides investment? WHAT IS VENTURE…

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Venture Capital funding is one of the most popular and attractive investment options for businesses hoping to raise capital – and for entrepreneurs looking to scale quickly, it is definitely a faster and more lucrative option.

But, what is venture capital funding? And what does a venture capital firm offer besides investment?

WHAT IS VENTURE CAPITAL FUNDING? HOW DOES IT WORK?

A venture capital fund is an investment fund made up of contributions from wealthy investors or companies. All investors are made aware of what funds or businesses their money is being invested into, as well as the potential risks and rewards of such investments.

As part of their investment, many investors may have additional requirements. For example, some would want to sit on the board of directors, or be involved in business restructuring and recruiting. Since this constant communication can be a time consuming task for many businesses, it is advisable to partner with a venture capital firm with experience in investor management and relations.

Perhaps one of the greatest benefits of working with investors is that, due to their industry knowledge and experience, they can offer you a lot more than growth funding alone. Since their interest is in the company and, thus, their investment, they are willing and eager to see your business grow.

WHAT IS THE ROLE OF A VENTURE CAPITALIST?

With the rise of “lazy investors”, even someone with the most ill-informed views of what constitutes a good investment can now back a start-up. However, even with the increase in alternative forms of financing, such as crowdfunding, where a business can secure millions without losing equity, venture capital reigns true.

So what is it about venture capital investment that still attracts businesses to part with chunks of equity and go down this route?

The main reason for this lies within the role of the venture capitalist himself. Besides capital injection, they bring with them the necessary business tools needed to see a small business move from good to great.

THE ADVANTAGES OF PARTNERING WITH A VENTURE CAPITALIST

Experience and efficiency. Seasoned investors know the necessary steps to take in order to turn a good idea into a million dollar business. They have the capability to streamline business channels, and ensure the company runs in a productive manner. When a venture capitalist buys into a company, they put themselves in a position where they can help formulate the strategies and direction a business should follow – working from the top down.

Provide support services. Employees are a company’s most important assets, but they can also be the most costly. In recent years, investors tend to have their own in-house marketing, finance and legal teams that they offer to the businesses they fund. This helps a company keep its start-up costs down. 

Better business practice. Investors with experience can add significant value by helping a company instill better governance through their processes. This is extended to financial controls, reporting, business ethics, and contractual procedures.

Are you looking for a venture capitalist to invest in your business?

If you have a unique business idea in an untapped market niche, we want to hear from you. Equity Alliance International helps market your business to investors who are already looking for something new to add to their portfolio.

Through our targeted campaigns, we deliver increased awareness, liquidity and stock value to your business. Work with us to communicate your market value to the investor community.

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Growing Your Business Stock in 2019 https://equityalliancevc.com/growing-your-business-stock-in-2019/?utm_source=rss&utm_medium=rss&utm_campaign=growing-your-business-stock-in-2019 Wed, 03 Apr 2019 12:44:02 +0000 https://equityalliancevc.com/?p=2015 For any business to succeed, it needs to adapt in accordance with the marketplace, double down on what is working and eliminate that which isn’t. The start of the year gives companies time to reflect on what they have and need to accomplish. It also gives them an opportunity to call out bad habits that…

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For any business to succeed, it needs to adapt in accordance with the marketplace, double down on what is working and eliminate that which isn’t.

The start of the year gives companies time to reflect on what they have and need to accomplish. It also gives them an opportunity to call out bad habits that have manifested, and make the necessary changes to put them back on track to meet their original objectives.

Any business hoping to grow their stock in 2019, this blog post is for you. Make this your go-to guide for scaling your business from amateur newcomer to seasoned market contender.

STRATEGIES FOR EXPANSION

The first step to growing your stock is identifying the expansion opportunities available to you. And while every business is different, each is presented with its own unique opportunities and threats.

Here are 6 business expansion strategies you should consider for your business.

1 Introduce a new product to market

This is a natural evolution in business, not just an expansion tactic. When positioned as adding value, and being responsive to customer needs, this can be a relatively safe way to expand.

2 Increase Your Sales in Existing Markets

While this may seem like an easy task, be strategic and look for ways to revolutionise your pricing strategies, marketing techniques and consumer value-add.

3 Franchise or Start a Chain

Some businesses are easily reproduced – think restaurants, retail outlets and hotels. If franchising, carry out your operations meticulously through detailed action plans, training and employment.

4 Join Forces / Make Alliances

Mergers and acquisitions are how many corporations expand successfully, as it combines the best of two companies. This can be very powerful if you find the right partner.

5 Work Through Agents, Distributors or Buyers

Working with export managers, sales agents or trading houses gives your business access to foreign markets, while staying in control of the sales and terms.  

PITCHING FOR INVESTMENT

Once you have identified the expansion strategy that makes sense for your business, you may need working capital to make your dream a reality. Investors can take your great business idea and provide you with the financial backing to sustain it.

But, when it comes to pitching your growth strategy to investors, be prepared. Investors don’t run on emotion alone so you’ll need to deliver accurate projections and state why your product will survive in market.

Here are some suggestions to securing their investment:

1 Have an actionable strategy plan that shows growth

Without a doubt, the most important variable for any smart investor is the opportunity for growth, and the potential for a higher valuation.

2 Have your previous financials ready to go

It is advisable to have three years’ worth of audited financials, as this gives investors a clear understanding of your company and your numbers.

3 Find ways to eliminate waste and excess costs

Reducing your expenditure may seem counterintuitive when it comes to bringing in outside financing, but showing restraint in lavish spending is a key indicator.

4 Have company leaders in key positions

Surround yourself with experts in their respective roles. Company leaders with accountability for their roles is crucial for potential buyers.

5 Know your competition and how you’re better

Not every industry is a zero-sum game and, even with that competition, most companies can thrive together.

INVESTOR RELATIONS

Finding investment is only half the battle won. What comes next is constant communication with your investor community.

Effective Investor Relations is vital to the growth of your company, as it enables on-point communication between your business, stakeholders and the financial community.

While it is easy to get caught up with day-to-day business activities, ensure that you are keeping in touch with the people who got you there in the first place – your investors. Otherwise, hire an IR team who can.

CONCLUSION

Equity Alliance International offers growing businesses comprehensive financial marketing solutions through digital marketing.

Whether you are hoping to find investors for your stock or a company to handle your investor relations, we provide a comprehensive solutions to all businesses.

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