The Importance of Good Investor Relations
Effective Investor Relations is vital to the growth of your company, as it enables on point communication between your business, stakeholders and the financial community.
While it is easy to get caught up with day-to-day business activities, ensure that you are keeping in touch with the people who got you there in the first place – your investors. Otherwise, hire an IR team who can.
Direct communication
Many companies rely on media relations and press coverage to do their IR for them. While this proves to be very effective in getting your message across, it may not be seen by all your investors, and your message cannot always be controlled. If you are sending out press releases, perhaps you should consider re-purposing them and emailing them privately to your investors.
News needs to be shared as widely as possible and your investors should be at the very top of your list, otherwise you risk losing their interest.
Annual Review Issuance
Every year you should issue a financial and operational review statement. Keep in mind that this is more than just sending out annual accounts and reports.
Make your accounts transparent to investors, and explain any highlights or downfalls. This is an opportunity for your business to talk about what you have achieved, where you are in your plan, and to showcase some of your products, services and initiatives.
If you have failed to reach a milestone, explain why and what you are doing about it. Many private companies tend to shy away from this, but in fact it reaffirms your credibility.
This is an excellent time to talk about the future and let your investors know what your prospects are for the year ahead. Set realistic targets for the next year and explain how you intend to reach them. This is something that you can analyse at the next annual review.
Make the most of your Annual General Meetings
Consider making your AGM an event. Invite your investors to attend and make a presentation on your progress and plans. This is an excellent opportunity to meet with them and get feedback.
It helps build rapport, and secures their interest in your business.
Decide whether your business has the expertise to handle communications
The reality of the situation is that handling investors is a job in and of itself. You need to understand your investors, and which figures are most important to them.
At Equity Alliance, we understand that you may not have the facilities and resources available to engage with stakeholders and attract investment. We are equipped to support the growth of your company, by offering you comprehensive investor relations services that translate effectively in your investor community.
About Equity Alliance:
At Equity Alliance, we tell your story to investors who want to hear it. We specialize in developing and executing targeted investor relations and paid advertising programs for emerging growth companies.
We dedicate ourselves to hand-picking small-cap companies with unlimited potential and connecting them to investors looking for companies on their way up. We are seasoned professionals who know what you need and what you’re up against. We create campaigns that are tailored to your specific objectives and design them to get results.
The result for your company? Increased awareness, liquidity, trading volume, and stock value. We help you bridge the gap between what you know you’re worth and your market valuation. Working together, we’ll communicate your value to the investment community and invite them to get on board.
Contact us today!
